It’s been several decades since men were liberated from the long and involved business of shaving. No, we’re not referring to The Sixties and its counterculture of hippies; it was shaving cream in a can, and it was 1949.
In recent years, there’s been a turn in the tide — a nostalgic quest for simpler times. Men have begun to embrace the shaving regimen of their forefathers, finding more pleasure in the weekday ritual.
What’s the big difference? It’s all in the lather, not the foam. Light, creamy, with a lather that stays put, Wild Mountain shaving soap hydrates the skin and stubble, providing a close shave — minus the nicks and cuts often experienced by the foamy, canned varieties.
To use, you’ll need a shaving brush and sharp razor (don’t pull out some random razor your wife probably used on her legs). Wet your brush and beard with warm water, giving each a good shake to remove excess liquid. Move your brush in circles over the soap, working it into the bristles and whipping up a sudsy lather. Once satisfied, start to work the brush and lather into your beard. A little extra warm water may be needed to develop the desired consistency. Now that your beard is sufficiently moisturized and softened, it’s time to shave.